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Pitch
Manage & Remind Your Subscription Auto Payment
Overview
HeyAuto is an app that manages all your auto payment of subscription plans, reminds you before the renewal day, and instructs you how to find and modify your subscription plan.
Differenciation
It has happened more than once that, I forget to cancel my free-trial subscription so I am charged with money. When I have so many apps, including Uber, Spotify, Youtube and some website services like Factor, Chewy, how can I manage my subscription plans?
There are many financial apps, such as banking apps, investment apps, but they don’t manage the subscription plans in different apps. When the users subscribe to the premium services in different apps, the subscription transaction typically happens within each app. However, there is no app that brings together all the auto payment.
By using HeyAuto, the users save the trouble to open each app to check the subscription plan and modify the auto payment. Many apps have promotions like a one-month free trial which follows with an auto payment in the next month. From time to time, the users forget to cancel the auto payment and will only be reminded when they see the transaction notification. By using HeyAuto, the users can be reminded before the auto payment is processed.
Audience
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Adults who have several bank accounts, cards, and payment methods.
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Adults who use apps and digital services a lot.
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Adults who are not good at navigating app systems.
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Adults who like free trials.
Pain Points & Opportunities
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I just want to use the app once or twice during the free trial, but I always forget to cancel them so it ends up costing me money!
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I have so many apps and subscriptions to look after and I don’t have time to check one-by-one.
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I would only be reminded of the auto payment when the transaction actually appears on my bank account statement.
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I see a transaction record on my bank account but I don’t know where it comes from.
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The app system is so complicated and it deliberately hides the “Cancel Subscription” under many layers. Sometimes I fail to find it!
User Flow
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Hannah reviews subscription of UberEats and Spotify, she determines to keep subscription for UberEats and cancel the Spotify subscription.
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Hannah just loses a Visa card and get a new Master card, so she needs to delete the Visa, add a Master card, and update her payment method.
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Hannah starts a one-year free trial in Walmart which she plans to cancel before the next auto payment.
Typography
Color Palette: Red Gold
I choose this color because gradient creates a dynamic vibe. I chooses yellow and red as two ends because the orange generated by the gradient symbolizes safety, reliability and care. Though the combination of warm colors, HeyAuto is an app that stands from the users’ point of view, helping the users to manage their subscription, saving their time of navigating through several apps and websites, and preventing them from losing money on unwanted services.
Brand
Secondary
Neutrals
A. Hannah reviews the upcoming subscriptions, keeps a monthly subscription for UberEats and cancels the Spotify subscription.
Click "Skip reminder for this month"
Click "Manage my subscription"
Click "How to manage my subscription?"
Click "I have canceled the subscription"
B.Hannah filters the subscription associated with her Visa card, replace it with a new Master card.
Click “Filter"
Select "Visa 5646" and apply filter
Click the card of UberEats
Click "Manage My Payment Method"
Click "Edit"
Select "Visa 5646" and
click "Delete"
Click “Deleted"
Click "Replace with a new method"
Click "Add"
C. Hannah starts a one-year free trial in Walmart which she plans to cancel before the next auto payment.
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